All the services and my portfolio

1. Event Management

For those who want their event in experienced hands, from start to finish.

Strategy & Concept

  • Definition of objectives and concept (where required)

Planning & Management

  • Planning and budget
  • Supplier scouting
  • Team management
  • Supplier coordination

Event Production

  • Coordination during the event day
  • Closing of the final reconciliation

Everything about event management →

Sara De Pietro at work on an event

2. On-Site Coordination

For those who have already planned everything and need someone they can trust to run the event live.

  • Study of the project already defined by the project manager
  • Coordination of the event and of the assigned suppliers

Everything about on-site coordination →

Sara De Pietro reviewing an event set-up on a tablet

Selected work

A few of the events I've delivered over the past 12 years.

M.I.C.E. event venue in Puglia: trulli and an outdoor area set up for a reception

M.I.C.E. in Italy

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🇮🇹 🇬🇧 🇪🇸 3 languages · 250+ projects · Across Italy

Case 1: Incentive Programme

  • Management of 15 event days for 260 participants over 6 legs: 5 in Italy and 1 abroad. The participants, the company's top sellers, did not travel as a group: each couple or family had private transport
  • Interpreting and guide services for the whole programme, in 6 languages
  • Management of local activities for 260 people
  • Concept and creative direction of 3 gala dinners in different venues: Como, Rome, Taormina
  • Management of branding logistics across the various destinations
  • Coordination of team roles throughout the event days

Case 2: Awards for Top Resellers

  • Full management of the welcome dinner
  • Full management of the Awards Night, in historic venues in Rome
  • Suppliers coordinated: table and chair set-up, florists, two separate caterers, entertainment, venue agreements, required permits

Many of the brands I work with require confidentiality. Client names are not disclosed here, and some projects can't be shown at all.

Evening event production in Rome: stage and lighting set-up

Event Production

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Cocktails In The City Italy Festival

  • Service: Event Management & Production
  • Event type: Mixology industry festival
  • Venue: Orto Botanico, Rome
  • Date: May 2026

An international format born in London, in its first Roman edition: three days dedicated to cocktail culture in the iconic setting of Rome's Botanical Garden, with twelve bars from across the city running in parallel, each with its own identity and logistics.

I was part of the organising team, handling supplier selection and management, multi-zone set-up, supervision of the food trucks, entertainment and industry workshops.

A complex project in the number of parties involved and the variety of operational fronts, which required simultaneous planning on several levels and solid teamwork.

Welcoming delegates to a conference at a hotel in Venice

Industry Trade Shows

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Travelux Club, boutique industry trade show

  • Service: Event management, Travelux Club by NEBE
  • Event type: Luxury hospitality trade show
  • Venue: Venice
  • Date: March 2025 and April 2026

An industry trade show held every year in Venice, at the JW Marriott Venice. I coordinated two consecutive editions, March 2025 and April 2026.

  • Two consecutive editions of an international B2B luxury travel trade event in Venice (March 2025 and April 2026)
  • Coordination of the full exhibition and conference set-up
  • Coordination of the welcome reception and gala dinner
  • Multi-venue set-up logistics and on-site coordination

Roma Bar Show 2023: industry trade show

  • Service: Event management for Punto Mobile Food Agency
  • Event type: Industry trade show, Roma Bar Show
  • Venue: Palazzo dei Congressi, Rome
  • Date: May 2023

During Roma Bar Show 2023, the international event dedicated to the beverage and mixology world, I was part of the organising team that delivered the Food Truck Village at the Palazzo dei Congressi in Eur. The work covered the selection of the food trucks and the design of the village, coordinating every aspect of it.

We also delivered the complete build of the "Peroni Nastro Azzurro Stile Capri" lounge, in partnership with a well known Italian events company. The lounge let visitors step into a Capri atmosphere, tasting the beer in a setting consistent with the brand's values.

Events I have worked on:

ABB FIA Formula E World Championship Roma Bar Show Guinness Six Nations Festival del Verde e del Paesaggio Spring Attitude Cocktails In The City Rome Punto Mobile Food Agency TikTok Live Fest Travelux Club ABB FIA Formula E World Championship Roma Bar Show Guinness Six Nations Festival del Verde e del Paesaggio Spring Attitude Cocktails In The City Rome Punto Mobile Food Agency TikTok Live Fest Travelux Club